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Asian-American Group Selects ISO as partner

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The Asian American Trade Association Council, which makes collective purchases for members through its Watchdog program, has selected Payment Alliance Inc. international to provide ATMs and transaction services.

The council’s Asian-American members operate more than 200,000 businesses across the nation, according to an Oct. 17 press release.

“We are thrilled to form a partnership with the AATAC,” Scott McFarland, senior vice president of sales at the Louisville, Ky.-based ISO, said in the release. “Our vision and product strategy are directly aligned to the value propositions the AATAC delivers its membership. PAI will lower operating costs, increase profits, and enhance operating efficiencies for thousands of businesses participating in the Watchdog program.”

Paul Rock, a member of the council’s board, praised the ISO in the release.

“Vital to AATAC delegates is a strategic partner that puts the interests of retailers first, above their own, in order to establish if the retailer is getting a fair deal, or more importantly, the best deal possible,” Rock said.

 

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ISOs and agents are learning the power of merchant cash advances for differentiation, profit and retention. We explore that potential in this issue and also offer advice on whether to offer merchants an advance or a loan. Meanwhile, we look into vending machines as an opportunity for ISOs and conduct an inquiries into how ISOs and agents can nudge retailers toward data security. Last but not least, we urge ISOs to keep up with technology so that they can keep their clients informed.
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