Payments are becoming secondary to marketing in mobile wallets, experts say. They contend that the emphasis is shifting toward using smartphones to deliver consumer-facing digital coupons, loyalty points or targeted promotions.
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This issue contains the biggest-ever edition of the annual Fact Book. We hope you find it useful. We also check in with Steve Eazell, outgoing president of the Western States Acquirers Association, and Dan Geraty, CEO of Clearent. We even attempt to satisfy our curiousity about when mobile payments will take hold with consumers and why the U.S. seems to resist chip-and-pin.