Quantcast
ISO - Industry News

Payments Secondary to Marketing In Mobile

Payments are becoming secondary to marketing in mobile wallets, experts say. They contend that the emphasis is shifting toward using smartphones to deliver consumer-facing digital coupons, loyalty points or targeted promotions.

To continue reading, please log in or complete the free registration.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.

Written to help ISOs and agents make the most effective use of their time in the field, each issue is filled with strategies, selling tips & tactics, new market opportunities and other vital information for POS and ATM sales success. Sign up today >
Download the PDF
ISOs and agents are learning the power of merchant cash advances for differentiation, profit and retention. We explore that potential in this issue and also offer advice on whether to offer merchants an advance or a loan. Meanwhile, we look into vending machines as an opportunity for ISOs and conduct an inquiries into how ISOs and agents can nudge retailers toward data security. Last but not least, we urge ISOs to keep up with technology so that they can keep their clients informed.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.