Payments are becoming secondary to marketing in mobile wallets, experts say. They contend that the emphasis is shifting toward using smartphones to deliver consumer-facing digital coupons, loyalty points or targeted promotions.
Payments Secondary to Marketing In Mobile
ISO & Agent Weekly | Wednesday, October 17, 2012FREE ISO&Agent Subscription
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In the May-June issue we see how ISOs are turning data into revenue by offering it as a value-added service to merchants. We also look at the most common value-adds and how they got that way. A vendor even provides advice on transforming PCI services into value-adds. Coverage of SourceMedia's 20 Most Influential Women in Payments provides a highlight of the issue, and we also assess the potential profitability of medical marijuana.
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