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ISO - Industry News

Payments Secondary to Marketing In Mobile

Payments are becoming secondary to marketing in mobile wallets, experts say. They contend that the emphasis is shifting toward using smartphones to deliver consumer-facing digital coupons, loyalty points or targeted promotions.

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Written to help ISOs and agents make the most effective use of their time in the field, each issue is filled with strategies, selling tips & tactics, new market opportunities and other vital information for POS and ATM sales success. Sign up today >
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The Annual Technology Issue explores the brave new world of integrated point of sale, reviews the security case for tokenization, assesses opportunities in loyalty programs and makes our best guesses when it comes to what lies ahead in technology. We also explore the importance of hiring and retaining the best independent agents, and we review the latest developments in regulation.
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