ISO - Vendor Briefs

Vantiv Buys Litle, Diversifing Customer Base


Vantiv Inc. has completed its purchase of the e-commerce payment processor Litle & Co.

Vantiv, a Cincinnati company that changed its name last year from Fifth Third Processing, paid $361 million for Litle, which will continue to have headquarters in Lowell, Mass.

"This is an exciting day as it marks an important step in Vantiv's growth and expansion," Charles Drucker, Vantiv president and CEO, said in a press release Dec. 3. "Our newly combined companies and our expanded solutions will provide even more value to our clients."

The acquisition improves Vantiv's offerings in e-commerce and gives it a more diverse customer base, Vantiv said in the release. Vantiv can now offer point of sale, e-commerce and direct-response payment processing to its clients.



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ISOs and agents are learning the power of merchant cash advances for differentiation, profit and retention. We explore that potential in this issue and also offer advice on whether to offer merchants an advance or a loan. Meanwhile, we look into vending machines as an opportunity for ISOs and conduct an inquiries into how ISOs and agents can nudge retailers toward data security. Last but not least, we urge ISOs to keep up with technology so that they can keep their clients informed.
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