Transaction processor Vantiv on Nov. 29 introduced its first prepaid program, offering issuers general-purpose reloadable MasterCards.
Issuers may brand the cards, which their customers may use anywhere MasterCard is accepted in the U.S.
The program is part of the planned family of Vantiv prepaid initiatives, which will include a single-value card, incentive/rebate/reward/disbursement cards, payroll cards, parent/teen cards and campus cards, according to a press release.
Vantiv, which was known until the summer as Fifth Third Processing Solutions, is a joint venture of Fifth Third Bancorp and Advent International.
